{"id":5403,"date":"2018-06-04T13:50:44","date_gmt":"2018-06-04T09:20:44","guid":{"rendered":"https:\/\/fasleaval.com\/blog\/?p=5403"},"modified":"2018-06-04T19:50:52","modified_gmt":"2018-06-04T15:20:52","slug":"%d8%b9%d8%af%d9%85-%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d9%86%d9%82%d8%a7%d8%b7-%d9%82%d9%88%d8%aa-%d8%aa%d9%88%d8%b3%d8%b7-%d8%a8%d8%a7%d8%a7%d8%b3%d8%aa%d8%b9%d8%af%d8%a7%d8%af","status":"publish","type":"post","link":"https:\/\/fasleaval.com\/blog\/5403\/%d8%b9%d8%af%d9%85-%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d9%86%d9%82%d8%a7%d8%b7-%d9%82%d9%88%d8%aa-%d8%aa%d9%88%d8%b3%d8%b7-%d8%a8%d8%a7%d8%a7%d8%b3%d8%aa%d8%b9%d8%af%d8%a7%d8%af","title":{"rendered":"\u0686\u0631\u0627 \u0627\u0641\u0631\u0627\u062f \u0628\u0627\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062e\u0648\u062f\u0634\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u061f"},"content":{"rendered":"<p>\u062a\u0648\u0633\u0637:\u00a0<a class=\"font-size-xlarge line-height-tight\" href=\"https:\/\/hbr.org\/search?term=whitney+johnson\">Whitney Johnson<\/a>\u00a0\u0627\u0632 <a href=\"https:\/\/hbr.org\">Harvard Business Review<\/a><\/p>\n<p>\u0627\u06af\u0647 \u0686\u0646\u062f \u0645\u0627\u0647 \u067e\u06cc\u0634 \u0628\u0627\u0632\u06cc\u0647\u0627\u06cc Super Bowl \u00a0(\u0641\u0648\u062a\u0628\u0627\u0644 \u0622\u0645\u0631\u06cc\u06a9\u0627\u06cc\u06cc) \u0631\u0648 \u062f\u06cc\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u06cc\u062f \u06a9\u0647 \u0645\u0631\u0628\u06cc\u200c\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0628\u0627\u0632\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u062f\u0633\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u0633\u06cc\u0645 \u0628\u0627 \u0647\u0645 \u062f\u06cc\u06af\u0647 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u062f\u0646. \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0646\u0645\u06cc\u200c\u062f\u0648\u0646\u0633\u062a\u06cc\u062f \u0627\u06cc\u0646\u0647 \u06a9\u0647\u00a0 \u062f\u0631 \u0641\u0635\u0644 \u06f2\u06f0\u06f1\u06f6 \u0627\u06cc\u0646 \u0628\u0627\u0632\u06cc\u200c\u0647\u0627\u060c NFL (National Football League) \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0631\u0648 \u062f\u0631 \u0645\u0648\u0631\u062f \u0641\u0631\u06a9\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0631\u0627\u062f\u06cc\u0648\u06cc\u06cc \u062f\u0631 \u06a9\u0644 \u06a9\u0634\u0648\u0631 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0631\u062f\u061b \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u062a\u062f\u0627\u062e\u0644 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0631\u0648\u06cc \u06cc\u06a9 \u0645\u0648\u062c \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u062f\u0646\u062f \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f \u0648 \u0647\u0645\u06cc\u0646\u0637\u0648\u0631\u060c \u062c\u0644\u0648\u06cc \u0627\u0633\u062a\u0631\u0627\u0642 \u0633\u0645\u0639 \u0631\u0648 \u0647\u0645 \u06af\u0631\u0641\u062a. \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062a\u0648\u0633\u0637 John Cave \u06a9\u0647 \u0646\u0627\u06cc\u0628 \u0631\u0626\u06cc\u0633 \u0641\u0646\u0627\u0648\u0631\u06cc \u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0641\u0648\u062a\u0628\u0627\u0644 \u062f\u0631 NFL \u0647\u0633\u062a \u0627\u062c\u0631\u0627\u06cc\u06cc \u0634\u062f. \u0627\u06cc\u0646 \u0641\u0646\u0627\u0648\u0631\u06cc \u06a9\u0645\u06a9 \u062e\u06cc\u0644\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0645\u0631\u0628\u06cc\u200c\u0647\u0627 \u06a9\u0631\u062f. \u0627\u0645\u0627 \u0627\u06af\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u062a\u0641\u06a9\u0631\u0627\u062a Michelle McKenna-Doyle\u060c \u0645\u062f\u06cc\u0631 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a NFL \u0646\u0628\u0648\u062f\u060c \u0634\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0641\u0646\u0627\u0648\u0631\u06cc \u0647\u06cc\u0686\u0648\u0642\u062a \u0628\u0647 \u0648\u062c\u0648\u062f \u0646\u0645\u06cc\u0648\u0645\u062f \u06cc\u0627 \u062d\u062f\u0627\u0642\u0644 \u062c\u0627\u0646 \u0627\u0648\u0646\u0648 \u062f\u0631\u0633\u062a \u0646\u0645\u06cc\u200c\u06a9\u0631\u062f.<\/p>\n<p>\u0648\u0642\u062a\u06cc McKenna-Doyle \u00a0\u0628\u0647 \u0627\u06cc\u0646 \u0633\u0645\u062a \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u060c \u062f\u06cc\u062f \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u067e\u0631\u0633\u0646\u0644\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u0646\u062f\u0627\u0631\u0646\u061b \u0627\u0645\u0627 \u0646\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u06a9\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u063a\u0644\u06cc \u0627\u0648\u0646\u200c\u0647\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u200c\u0634\u0648\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0634\u062f\u0647 \u0628\u0648\u062f. \u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0646 \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u06cc\u0642 \u0648 \u062c\u0627\u0645\u0639\u060c McKenna-Doyle \u00a0\u0634\u0631\u0648\u0639 \u0628\u0647 \u062a\u0639\u0648\u06cc\u0636 \u067e\u0631\u0633\u0646\u0644 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0633\u062e\u062a \u0648 \u0646\u0627\u0631\u0627\u062d\u062a\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0648\u062f\u061b \u0627\u062d\u0633\u0627\u0633\u06cc \u06a9\u0647 \u0628\u0647 Cave \u0647\u0645 \u062f\u0633\u062a \u062f\u0627\u062f.<\/p>\n<p>Cave \u0627\u06cc\u0646 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0631\u0648 \u062f\u0627\u0634\u062a \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0628\u0633\u0627\u0632\u0647 \u0648 \u0627\u062e\u062a\u0631\u0627\u0639 \u06a9\u0646\u0647 \u0627\u0645\u0627 \u0632\u0645\u0627\u0646\u0634 \u0631\u0648 \u0646\u062f\u0627\u0634\u062a \u0686\u0648\u0646 \u0634\u063a\u0644 \u06cc\u0639\u0646\u06cc \u062a\u0648\u0633\u0639\u0647\u200c\u06cc \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627 \u0633\u0646\u06af\u06cc\u0646 \u0628\u0648\u062f \u2013 \u0648 \u0634\u0627\u0645\u0644 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc (enterprise systems) \u0647\u0645 \u0645\u06cc\u200c\u0634\u062f. McKenna-Doyle \u00a0\u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0631\u0648 \u0645\u0637\u0631\u062d \u06a9\u0631\u062f \u06a9\u0647 \u00ab\u0648\u0642\u062a\u06cc \u0627\u06cc\u0646 \u0641\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0628\u0627 \u0645\u0639\u0631\u0641\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u062c\u062f\u06cc\u062f\u060c \u0628\u0627\u0632\u06cc\u200c\u0647\u0627 \u0631\u0648 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0646\u0647\u060c \u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u062f\u0627\u0631\u06cc \u0628\u0627\u0634\u0647 \u0648 \u0632\u0645\u0627\u0646\u0634 \u0631\u0648 \u062a\u0644\u0641 \u06a9\u0646\u0647\u061f\u00bb McKenna-Doyle \u00a0<a href=\"https:\/\/whitneyjohnson.com\/michelle-mckenna-doyle-disrupt-yourself\/\" rel=\"noopener\" target=\"_blank\">\u0628\u0639\u062f\u0627\u064b \u0628\u0631\u0627\u06cc \u0645\u0646 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f<\/a> \u06a9\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u0631\u0648 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062e\u0627\u0635 \u0627\u06cc\u0646 \u0641\u0631\u062f \u0628\u0631\u0627\u0634 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0628\u0648\u062f. \u0645\u0631\u0628\u06cc\u200c\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0628\u0627\u0632\u06cc \u062f\u0648\u0633\u062a \u062f\u0627\u0634\u062a\u0646\u062f \u0628\u0627 \u0647\u0645 \u0635\u062d\u0628\u062a \u06a9\u0646\u0646. \u0641\u0646\u0627\u0648\u0631\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a. McKenna-Doyle \u0627\u0632 Cave \u00a0\u062e\u0648\u0627\u0633\u062a \u062a\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0648 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u0647. \u00ab Cave \u0627\u0648\u0627\u06cc\u0644 \u0646\u06af\u0631\u0627\u0646 \u0628\u0648\u062f \u0686\u0648\u0646 \u062f\u0627\u0645\u0646\u0647 \u0627\u062e\u062a\u06cc\u0627\u0631\u0627\u062a\u0634 \u062f\u0627\u0634\u062a \u0645\u062d\u062f\u0648\u062f \u0645\u06cc\u200c\u0634\u062f. \u0645\u0646 \u06af\u0641\u062a\u0645 \u0628\u0647\u0645 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u060c \u0645\u062e\u062a\u0631\u0639 \u0628\u0632\u0631\u06af\u06cc \u0645\u06cc\u200c\u0634\u06cc. \u0648 \u0627\u06cc\u0646 \u0627\u062a\u0641\u0627\u0642 \u0647\u0645 \u0627\u0641\u062a\u0627\u062f.\u00bb<\/p>\n<p>\u0645\u062a\u062e\u0635\u0635\u200c\u0647\u0627 \u0647\u0645\u06cc\u0634\u0647 \u0645\u0631\u062f\u0645 \u0631\u0648 \u062a\u0634\u0648\u06cc\u0642 \u0645\u06cc\u200c\u06a9\u0646\u0646 \u062a\u0627 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