{"id":4747,"date":"2017-10-02T11:27:39","date_gmt":"2017-10-02T07:57:39","guid":{"rendered":"https:\/\/fasleaval.com\/blog\/?p=4747"},"modified":"2021-12-22T09:43:44","modified_gmt":"2021-12-22T06:13:44","slug":"%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d8%af%d8%a7%d8%af%d9%87-%d8%b3%d8%b1%da%86-%da%a9%d9%88%d8%a6%d8%b1%db%8c-%d8%af%d8%b1-%d8%b3%d8%b1%da%86-%da%a9%d9%86%d8%b3%d9%88%d9%84","status":"publish","type":"post","link":"https:\/\/fasleaval.com\/blog\/4747\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d8%af%d8%a7%d8%af%d9%87-%d8%b3%d8%b1%da%86-%da%a9%d9%88%d8%a6%d8%b1%db%8c-%d8%af%d8%b1-%d8%b3%d8%b1%da%86-%da%a9%d9%86%d8%b3%d9%88%d9%84","title":{"rendered":"\u0633\u0647 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc search query \u062f\u0631 Google Search Console"},"content":{"rendered":"<p>\u062a\u0648\u0633\u0637:&nbsp;<strong><a title=\"Posts by Dianna Huff\" href=\"http:\/\/searchengineland.com\/author\/dianna-huff\" rel=\"author\">Dianna Huff<\/a><\/strong><\/p>\n<h2>\u0628\u0627 Google Search Console \u062e\u06cc\u0644\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0646\u062f\u0627\u0631\u06cc\u062f\u061f Dianna Huff \u06cc\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062e\u06cc\u0644\u06cc \u0628\u0647\u200c\u062f\u0631\u062f\u0628\u062e\u0648\u0631 \u0631\u0648 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u200c\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0632 \u06af\u0632\u0627\u0631\u0634 Search Analytics \u0627\u0631\u0627\u0626\u0647 \u06a9\u0631\u062f\u0647.<\/h2>\n<p>\u062f\u0631 <a href=\"http:\/\/searchengineland.com\/determine-free-audit-solicitation-email-legit-277833\" target=\"_blank\" rel=\"noopener noreferrer\">\u0645\u0642\u0627\u0644\u0647\u200c\u06cc \u0642\u0628\u0644\u06cc<\/a>\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u0645 \u06a9\u0647 \u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u0627\u0632 Google Search Console \u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0633\u0644\u0627\u0645\u062a \u0633\u0627\u06cc\u062a\u200c\u062a\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>Search Console \u06cc\u0647 \u06af\u0632\u0627\u0631\u0634 \u0645\u0641\u06cc\u062f \u062f\u06cc\u06af\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 Search Analytics \u0647\u0645 \u062f\u0627\u0631\u0647 \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u06af\u0648\u06af\u0644 \u0631\u0648 \u0646\u0634\u0648\u0646 \u0645\u06cc\u200c\u062f\u0647 \u2013 \u0645\u062b\u0644\u0627\u064b \u0646\u0634\u0648\u0646 \u0645\u06cc\u200c\u062f\u0647 \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u062f\u0648\u0645 query \u0647\u0627 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0634\u062f\u0646.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0645 \u06a9\u0647 \u0686\u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0631\u0648 \u0628\u062e\u0648\u0646\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0686\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0627\u062f\u0647 \u0631\u0648 \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u0647 \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06cc\u06a9 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0648\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u0646 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u063a\u06cc\u0631\u067e\u0648\u0644\u06cc \u06af\u0648\u06af\u0644 \u0648 \u062f\u0631 \u06a9\u0644\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0627\u06cc\u062a\u200c\u0634\u0648\u0646 \u0631\u0648 \u0628\u0647\u0628\u0648\u062f \u0628\u062f\u0646.<\/p>\n<h2>\u06af\u0632\u0627\u0631\u0634 Search Analytics \u0631\u0648 \u0686\u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u062e\u0648\u0646\u062f<\/h2>\n<p>\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u060c \u0648\u0627\u0631\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc\u200c\u062a\u0648\u0646 \u062f\u0631 Search Console \u0628\u0634\u06cc\u062f \u0648 \u0628\u0639\u062f\u060c \u0627\u0632 \u0646\u0648\u0627\u0631 \u0633\u0645\u062a \u0686\u067e\u060c \u0631\u0648\u06cc \u06af\u0632\u06cc\u0646\u0647\u200c\u06cc Search Traffic \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f. \u0627\u0648\u0644\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0646\u0648 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0647\u060c Search Analytics \u0647\u0633\u062a. \u0627\u06af\u0647 \u0646\u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u0628\u0647 Search Console \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0627\u06cc\u062f \u0628\u0647 \u062e\u0627\u0637\u0631 \u0627\u06cc\u0646\u0647 \u06a9\u0647 \u0647\u0646\u0648\u0632 <a href=\"https:\/\/fasleaval.com\/blog\/2744\/%DA%AF%D9%88%DA%AF%D9%84-%D9%88%D8%A8%D9%85%D8%B3%D8%AA%D8%B1-%D8%AA%D9%88%D9%84%D8%B2-%D9%86%D9%82%D8%B4%D9%87-%D8%B3%D8%A7%DB%8C%D8%AA-%D9%BE%D8%B1%D8%B3%D8%AA%D8%A7%D8%B4%D8%A7%D9%BE\">\u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u062a\u0648\u0646 \u0631\u0648 \u062a\u0623\u06cc\u06cc\u062f \u0646\u06a9\u0631\u062f\u06cc\u062f<\/a>.<\/p>\n<p>\u06af\u0632\u0627\u0631\u0634 Search Analytics \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0648 \u0645\u06cc\u062f\u0647 \u062a\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0631\u0648 \u0627\u0632 \u0632\u0627\u0648\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u0647\u0645\u0648\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631&nbsp;\u06f1 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 Queries \u0648 Pages \u0648 Countries \u0648 Devices \u0648 Search Type (\u06cc\u0639\u0646\u06cc Web \u0648 Image \u06cc\u0627 Video) \u0641\u06cc\u0644\u062a\u0631 \u06a9\u0646\u06cc\u062f. \u062f\u0627\u062e\u0644 \u0647\u0631 \u06a9\u062f\u0648\u0645 \u0627\u0632 \u0627\u06cc\u0646\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u0641\u06cc\u0644\u062a\u0631\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0631\u06cc\u0632\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f: \u0645\u062b\u0644\u0627\u064b \u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0631\u0648\u06cc Devices \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc Desktop \u06cc\u0627&nbsp;Mobile \u06cc\u0627 Tablet \u0631\u0648 \u0641\u06cc\u0644\u062a\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n<figure id=\"attachment_4751\" aria-describedby=\"caption-attachment-4751\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4751\" src=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-1-800x258-min.png\" alt=\"\u06af\u0632\u0627\u0631\u0634 search analytics\" width=\"800\" height=\"258\" srcset=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-1-800x258-min.png 800w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-1-800x258-min-300x97.png 300w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-1-800x258-min-768x248.png 768w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-1-800x258-min-624x201.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4751\" class=\"wp-caption-text\">\u062a\u0635\u0648\u06cc\u0631 \u06f1: \u0641\u06cc\u0644\u062a\u0631\u0647\u0627\u06cc \u06af\u0632\u0627\u0631\u0634 Search Analytics<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u0634\u0645\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u06af\u0633\u062a\u0631\u0647\u200c\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0648 \u0628\u0647 \u062f\u0644\u062e\u0648\u0627\u0647 \u062e\u0648\u062f\u062a\u0648\u0646 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 Google Analytics \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0686\u0646\u062f\u06cc\u0646 \u0633\u0627\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0648 \u0622\u0631\u0634\u06cc\u0648 \u0645\u06cc\u200c\u06a9\u0646\u0647\u060c <strong>Search Console \u0641\u0642\u0637 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 query \u0647\u0627\u06cc \u06f9\u06f0 \u0631\u0648\u0632 \u0627\u062e\u06cc\u0631 \u0631\u0648 \u0646\u0634\u0648\u0646 \u0645\u06cc\u200c\u062f\u0647<\/strong>.<\/p>\n<p>\u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u060c \u0686\u0647\u0627\u0631 \u062a\u0627 \u0628\u0627\u06a9\u0633 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627\u06cc Clicks&nbsp;&#8211; Impressions &#8211; CTR \u0648 Position \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646 \u06a9\u0647 \u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0648\u0646\u200c\u0647\u0627\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637\u0647 \u062f\u0631 \u0631\u062f\u06cc\u0641\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646\u06cc \u0646\u0634\u0648\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0647 (\u062a\u0635\u0648\u06cc\u0631 \u06f2).<\/p>\n<figure id=\"attachment_4752\" aria-describedby=\"caption-attachment-4752\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4752\" src=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-2-800x485-min.png\" alt=\"\u06af\u0632\u0627\u0631\u0634 search analytics\" width=\"800\" height=\"485\" srcset=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-2-800x485-min.png 800w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-2-800x485-min-300x182.png 300w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-2-800x485-min-768x466.png 768w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-figure-2-800x485-min-624x378.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4752\" class=\"wp-caption-text\">\u062a\u0635\u0648\u06cc\u0631 \u06f2: \u06af\u0632\u0627\u0631\u0634 Search Analytics \u06a9\u0647 Clicks&nbsp;&#8211; Impressions \u0648 \u0645\u0648\u0627\u0631\u062f\u06cc \u062f\u06cc\u06af\u0647 \u0631\u0648 \u0646\u0634\u0648\u0646 \u0645\u06cc\u200c\u062f\u0647<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc Search Console \u0628\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u062f\u0631 Google Analytics \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u0646 \u0648 \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631 \u062c\u062f\u06cc\u062f\u06cc \u0628\u0627\u0634\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0631\u0627\u062a\u0648\u0646 \u06a9\u0645\u06cc \u06af\u06cc\u062c\u200c\u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a \u0686\u0648\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0627\u0648\u0646\u200c\u0647\u0627 \u06cc\u06a9\u06cc \u0646\u06cc\u0633\u062a\u0646. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u062f\u0631 Google Analytics\u060c \u0628\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u06cc\u0647 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0635\u0648\u0631\u062a \u06af\u0631\u0641\u062a\u0647 Sessions \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0647 \u2013 \u0648 \u06cc\u06a9 \u0646\u0641\u0631 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0686\u0646\u062f\u06cc\u0646 session \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0647.<\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646\u060c Google Analytics\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 Sessions \u0631\u0648 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 Channel \u0647\u0645 \u0646\u0634\u0648\u0646 \u0645\u06cc\u200c\u062f\u0647\u061b \u06cc\u0639\u0646\u06cc \u0645\u0646\u0628\u0639\u06cc \u06a9\u0647 \u0641\u0631\u062f \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647: Organic &nbsp;(\u062c\u0633\u062a\u062c\u0648\u06cc \u063a\u06cc\u0631\u067e\u0648\u0644\u06cc\u060c \u0634\u0627\u0645\u0644 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc 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\u06af\u0648\u06af\u0644 \u0645\u0645\u06a9\u0646\u0647 query \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0628\u0637\u06cc \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0647 \u0631\u0648 \u0647\u0645 \u0628\u0634\u0645\u0627\u0631\u0647. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u062a\u0648\u0646 \u0631\u0648 \u062f\u0631 \u0633\u0627\u06cc\u062a \u06af\u0630\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0648\u0642\u062a\u06cc \u0646\u0627\u0645 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0628\u0634\u0647 \u0645\u0645\u06a9\u0646\u0647 \u0627\u0648\u0646 \u0635\u0641\u062d\u0647 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631\u0628\u06cc\u0627\u062f \u0648 \u06af\u0648\u06af\u0644 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\u0627\u0631\u0627\u0626\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u0648\u0646 \u0631\u0648 \u0647\u0645 \u0627\u0631\u0627\u0626\u0647 \u0628\u062f\u0647. \u0645\u06cc\u0632\u0627\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc impression \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u062a\u0648\u0646 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u0647.<\/p>\n<p><strong>CTR<\/strong><\/p>\n<p>CTR \u0645\u062e\u0641\u0641 click-through rate \u0648 \u0628\u0647 \u0645\u0639\u0646\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u0647. \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc CTR \u06a9\u0627\u0641\u06cc\u0647 \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f impression \u0647\u0627 \u0631\u0648 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u0645.<\/p>\n<p>\u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u06cc \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631&nbsp;\u06f2 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f\u060c CTR \u0628\u0631\u0627\u0628\u0631 \u0628\u0627&nbsp;\u06f1.\u06f4\u06f7\u066a&nbsp;\u0647\u0633\u062a \u2013 \u06a9\u0647 \u0634\u0627\u06cc\u062f \u062f\u0631 \u0646\u06af\u0627\u0647 \u0627\u0648\u0644 \u0646\u0627 \u0627\u0645\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0628\u0627\u0634\u0647. \u0627\u0645\u0627 \u0627\u0632 \u0627\u0648\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062f\u0648\u0646\u06cc\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc impression \u0634\u0627\u0645\u0644 \u0635\u062f\u0647\u0627 search query \u0645\u06cc\u200c\u0634\u0647 (\u06a9\u0647 \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0627\u0648\u0646\u200c\u0647\u0627 \u0628\u06cc\u200c\u0631\u0628\u0637 \u0647\u0633\u062a\u0646)\u060c \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0645\u062d\u0627\u0633\u0628\u0627\u062a \u0631\u0648 \u062e\u0648\u062f\u0645\u0648\u0646 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u06cc\u0645 \u062a\u0627 CTR \u0631\u0648 \u0628\u0631\u0627\u06cc query \u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u062f\u0633\u062a \u0628\u06cc\u0627\u0631\u06cc\u0645.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u06af\u0632\u0627\u0631\u0634 Queries \u0631\u0648 \u0648\u0627\u0631\u062f \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u06cc Excel \u06cc\u0627 Sheets \u06a9\u0646\u06cc\u062f \u2013 \u062a\u0635\u0648\u06cc\u0631&nbsp;\u06f3 \u0631\u0648 \u0628\u0628\u06cc\u0646\u06cc\u062f. <strong>\u0646\u06a9\u062a\u0647:<\/strong> \u0645\u0646 \u06f1\u06f6 \u0645\u0648\u0631\u062f \u0627\u0632 query \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0644\u06cc\u06a9 \u062f\u0627\u0634\u062a\u0646 \u0631\u0648 \u0627\u06cc\u0646\u062c\u0627 \u0622\u0648\u0631\u062f\u0645 \u0648 \u062c\u0645\u0639\u200c\u200c\u0634\u0648\u0646 \u0631\u0648 \u062f\u0631 \u0631\u062f\u06cc\u0641 \u0622\u062e\u0631 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0631\u062f\u0645. \u067e\u0633\u060c \u06f1\u06f6 \u062a\u0627 query \u062f\u0627\u0634\u062a\u06cc\u0645 \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u06f4\u06f9 \u06a9\u0644\u06cc\u06a9 \u0648 \u06f1\u06f4\u06f6\u06f4 impression \u0634\u062f\u0647: \u06f4\u06f9 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06f1\u06f4\u06f6\u06f4 \u0645\u06cc\u200c\u0634\u0647&nbsp;\u06f3\u066a CTR.<\/p>\n<p>\u06cc\u0627\u062f\u062a\u0648\u0646 \u0628\u0627\u0634\u0647 \u0627\u06cc\u0646 \u06f4\u06f9 \u06a9\u0644\u06cc\u06a9\u060c&nbsp;\u06f2\u06f8\u066a \u0627\u0632 \u06a9\u0644 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 (\u06f1\u06f7\u06f7) \u0628\u0648\u062f\u0646\u061b \u067e\u0633 \u0627\u06cc\u0646\u06a9\u0647 \u0646\u0631\u062e CTR \u0634\u062f\u0647 \u06f3\u066a\u060c \u062f\u06cc\u062f\u06cc \u06a9\u0644\u06cc \u0631\u0648 \u0631\u0627\u062c\u0639 \u0628\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u0628\u0647 \u0645\u0627 \u0645\u06cc\u200c\u062f\u0647.<\/p>\n<figure id=\"attachment_4750\" aria-describedby=\"caption-attachment-4750\" style=\"width: 585px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4750\" src=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-fig-3-new-min.png\" alt=\"\u06af\u0632\u0627\u0631\u0634 search analytics\" width=\"585\" height=\"347\" srcset=\"https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-fig-3-new-min.png 585w, https:\/\/fasleaval.com\/blog\/wp-content\/uploads\/2017\/10\/sel-fig-3-new-min-300x178.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><figcaption id=\"caption-attachment-4750\" class=\"wp-caption-text\">\u062a\u0635\u0648\u06cc\u0631 \u06f3: \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc Search Analytics \u062f\u0631 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 Excel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Position<\/strong><\/p>\n<p>Position \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0647 \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647\u200c\u06cc \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 (SERP) \u0686\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc \u062f\u0627\u0631\u0647. \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u06af\u0648\u06af\u0644 \u06f1\u06f0 \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0631\u0648 \u062f\u0631 \u0647\u0631 \u0635\u0641\u062d\u0647 \u0646\u0634\u0648\u0646 \u0645\u06cc\u062f\u0647 \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0639\u06a9\u0633\u060c \u0648\u06cc\u062f\u0626\u0648\u060c \u062e\u0631\u06cc\u062f (Shopping)\u060c \u0628\u0627\u06a9\u0633 \u0633\u0624\u0627\u0644\u0627\u062a (Answer Boxes) \u0648 \u067e\u06a9\u200c\u0647\u0627\u06cc \u0646\u0642\u0634\u0647 (Map Packs) \u0645\u06cc\u200c\u0634\u0647 \u2013 \u0648 \u0627\u0644\u0628\u062a\u0647 \u0634\u0627\u0645\u0644 \u0686\u0647\u0627\u0631 AdWords \u0628\u0627\u0644\u0627 (\u0648 \u06af\u0627\u0647\u06cc \u067e\u0627\u06cc\u06cc\u0646) \u0635\u0641\u062d\u0647 \u0646\u0645\u06cc\u200c\u0634\u0647.<\/p>\n<p>\u062c\u0627\u06cc\u06af\u0627\u0647&nbsp;\u06f9.\u06f4 \u06cc\u0639\u0646\u06cc \u0635\u0641\u062d\u0647\u200c\u06cc \u0627\u0648\u0644\u061b \u062c\u0627\u06cc\u06af\u0627\u0647 \u06f1\u06f7 \u06cc\u0639\u0646\u06cc \u0635\u0641\u062d\u0647\u200c\u06cc \u062f\u0648.<\/p>\n<p>\u062d\u0627\u0644\u0627 \u06a9\u0647 \u0641\u0647\u0645\u06cc\u062f\u06cc\u062f \u06af\u0632\u0627\u0631\u0634 Search Analytics \u0631\u0648 \u0686\u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u0628\u062e\u0648\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u0633\u0626\u0648 \u0648 \u0628\u0627\u0632\u0627\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a \u0631\u0648 \u0628\u0647\u0628\u0648\u062f \u0628\u062f\u06cc\u062f. \u0627\u0632 \u0627\u0648\u0646\u200c\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647 \u062a\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0648 \u0628\u0647 \u0686\u0646\u062f \u0637\u0631\u06cc\u0642 \u0641\u06cc\u0644\u062a\u0631 \u06a9\u0646\u06cc\u062f\u060c \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0686\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0648\u0646\u200c\u0647\u0627 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0645.<\/p>\n<h2>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0645\u0627\u0631\u0647\u200c\u06cc \u06f1: \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc search query \u0631\u0648 \u0647\u0631 \u0633\u0647 \u0645\u0627 \u06cc\u06a9\u200c\u0628\u0627\u0631 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f<\/h2>\n<p>\u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u06af\u0648\u06af\u0644\u060c \u0647\u0645\u0647\u200c\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc query \u0631\u0648 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u0630\u0627\u0631\u0647 \u0627\u0645\u0627 \u06af\u0632\u0627\u0631\u0634 Search Query \u0647\u0646\u0648\u0632 \u0647\u0645 \u06cc\u0647 \u0645\u0646\u0628\u0639 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u0647 \u2013 \u0627\u06af\u0647 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0646\u0634 \u0632\u0645\u0627\u0646 \u0628\u0630\u0627\u0631\u06cc\u062f.<\/p>\n<p>\u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0622\u0698\u0627\u0646\u0633 \u0645\u0627\u060c Huff Industrial Marketing\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647 \u0627\u06cc\u0646\u0647 \u06a9\u0647 \u0647\u0631 \u0633\u0647 \u0645\u0627\u0647 \u06cc\u06a9\u200c\u0628\u0627\u0631\u060c \u06af\u0632\u0627\u0631\u0634 \u06a9\u0627\u0645\u0644 \u0631\u0648 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0647. \u0645\u0627 query \u0647\u0627\u06cc \u0628\u06cc\u200c\u0631\u0628\u0637 \u0631\u0648 \u067e\u0627\u06a9\u060c query \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0631\u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0648 \u0648 \u0627\u0648\u0646\u200c\u0647\u0627 \u0631\u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0636\u0648\u0639 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645: \u0645\u062b\u0644\u0627\u064b \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u062e\u0627\u0635.<\/p>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u060c \u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0648 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u06cc\u0645.<\/p>\n<p>\u0645\u062b\u0644\u0627\u064b 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\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc query \u0631\u0648 \u062f\u0631 Search Console \u0627\u0631\u0627\u0626\u0647 \u0646\u0645\u06cc\u062f\u0647\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u062e\u06cc\u0644\u06cc \u0645\u06cc\u200c\u062a\u0648\u0646\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u061b \u0641\u0642\u0637 \u0628\u0647 \u06a9\u0645\u06cc \u0632\u0645\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0641\u06a9\u0631\u0627\u0646\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0647 \u062a\u0627 \u0628\u0634\u0647 \u0627\u0632\u0634\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f.<\/p>\n<p>\u0645\u0646 \u0628\u0647 \u0633\u0647 \u0645\u0648\u0631\u062f \u0627\u0632 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u062f \u0628\u0627 \u0627\u06cc\u0646 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\u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0633\u0644\u0627\u0645\u062a \u0633\u0627\u06cc\u062a\u200c\u062a\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. Search Console \u06cc\u0647 \u06af\u0632\u0627\u0631\u0634 \u0645\u0641\u06cc\u062f \u062f\u06cc\u06af\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 &hellip;<\/p>\n","protected":false},"author":3,"featured_media":4755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[342,339],"class_list":["post-4747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-338","tag-342","tag-339"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0633\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc 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